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The Perfect Recipe For Winning Pitches
Internet Marketing
The Pitching process is perhaps the most frustrating and nerve wrecking part before a project. Not only is it time consuming but it gets absolutely painful to drag along before the real work starts. However, its not all that bad if you know the right strings to pull. In fact, with the right of approach you can make your pitches steer ahead of competition.Here are some tips to win the pitches.Check the AuthenticityIts not uncommon to invite agencies to increase the participatory numbers. Therefore, before you get involved, make sure if the pitch is real and if the client is open to new offers. There is absolutely no use wasting your time if the client concerned has already made a decision.Inform about the Timescale and BudgetThe timescale and budget are two fundamental factors that determine the client's choice of keying in on the service provider. Therefore, make these points very clear during the pitching process. In fact, explain the project details to the clients and tell them how long does it generally take to complete the processes and thus adjust the deadline accordingly.If the client is apprehensive about divulging the budget details, don't freak out. Explain the kind of services that you offer and the various processes involved therein and suggest a ballpark range from your end.However, if neither the deadline time or budget constraints are working for you, then don't waste time pitching.Research about the Client's BusinessSpend some quality time researching about the client's company and business. Before you begin pitching, you need to have a sound understanding of their business objectives the hindrances in their accomplishment. When you identify key areas of problems you can offer strategic solutions for the same. This is why it is extremely important to gather in depth information about clients and their business modules.Build a Healthy RelationshipPrior to writing your proposal or turning up your pitch, make sure you have a word with the client. It is extremely important to establish a sound relationship with clients beforehand. Discuss their projects and listen to what they have you say. This will fetch you brownie points.Be PositiveThis is not just a attitude towards life but something that you should practice while pitching for a project. When you get into the pitch, make sure you send across a positive message that you want the job and no one can do it better than you. Being nervous or unsure just hints your inexperience.Make a good First ImpressionDress smartly when you meet your clients. They should feel that you are a professional company. However, don't try to dress up like something you are not. If you are not a 'formal-suit' person, you wouldn't be comfortable in such an attire. The bottom line is – Just be what you are.Be Unique and DifferentWhen you finally get to meet the client, chances are they might already have been through a couple of pitching session. And repeating the same out pitching tone would only bore them. This is where you bring in your recommendations. Throughout the session, encourage questions from the clients side and make it a two way dialogue rather than one-person speech.Analyze your AudienceThis will come with practice. But once you get the trick, it can be invaluable in winning pitches. Always read your audiences during the pitching session. Notice their gestures and responses to specific points. If you see two people nodding at something you just said, stress on that point and follow it up effectively.Kabir Bedi is the senior web consultant at LeXolution IT Services, an eminent web services company in India. He has been associated with the outsource web design & development services industry for more than a decade now and has delivered several successful web projects to international clients.
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